Differentiate Your Pole Barn Construction Company From The Competition
Pole barns are a highly versatile type of building that’s in high demand in the residential, commercial, and industrial sectors. Owning a pole barn construction company can be double-edged. On one hand, it means numerous customers will potentially want to work with you, but it also means you’ll have tons of competitors. To win projects and grow your business, you need to do whatever it takes to stand out.
Tips To Make Your Pole Barn Construction Company Stand Out
While it’s true you can learn a lot from your competitors, taking strategies and ideas that worked and were successful for them will make your construction company look a bit bland for your clients and, most importantly, your prospects. That’s why you want to take a more unique approach when deciding what benefits you can offer the public and how you can highlight them to attract your target audience.
Providing quality workmanship and lower prices is a good place to start. However, there’s so much more to catching your prospects’ eye than relying on your good reputation. To win contracts and make more money, you need to place your bets on building a solid marketing strategy and increasing your sales efforts.
Focus On Your Audience
The first step to making your construction company stand out is to build value so that your prospects feel they should do business with you — rather than choosing anybody else. Change your perspective and put your customer first.
Instead of wasting your time explaining to your potential clients what you do and why you’re the best at it, take a show-don’t-tell approach to your selling techniques. Keep in mind that, if they’re the ones contacting you, chances are they already know who you are.
Instead of focusing your sales pitch on what it is, that makes your pole barn construction company great, target their specific needs. Ask questions that will make them understand you care about their specific concerns for the project they’re commissioning to you. Address all of their issues and collaborate with them to find effective solutions. Build a partnership with the customer, and ensure there’s always great communication both ways.
Improve Your Proposals For More Pole Barn Construction Sales
Make your offers more eye-catching by supplying relevant information that will engage your potential clients and make them want to inquire about your services. Ask yourself what you as a customer would want to see more of. Understanding consumer behavior is a key factor in making business decisions and improving your selling techniques.
Create solid marketing materials based on the ideas you gather from studying your audience. This will help you target all your different potential customers. Ensure all the information you put out there feels tailor-made for your target. Making it feel like you’re specifically talking to them is always in your best interests.
Keep Your Performance Up To Client Standards
Make sure to measure your performance so you can look for improvement opportunities. Otherwise, you’ll never know what you should be enhancing to draw more customers in. Target the main areas of concern for your clients. Some examples are:
- Project cost management
- Safety in the workplace
- Project schedule upkeep
- Workmanship quality
- Business management
- Customer support
- Communication with your customers
- Service warranties
- Customer satisfaction
- Jobsite safety and housekeeping
- Project understanding
- Staff management
Take New Risks
Sometimes your best bet to standing out is going outside of your comfort zone. There are several ways you can do this in the pole barn construction business. You could expand your market and look into other projects you’d typically not work on. This will help you increase your visibility and find new prospects.
Find new partnerships. Look for other businesses in your area that might want to work with you. This will help you get more referrals in the long run. Look for customers you have never targeted before, even those you have approached in the past, and ask them what it would take for you to win their projects. Inquire bout other services they could potentially need from you.
Train Your Employees To Sell Pole Barns & Accessories
Always keep your staff in the loop and help them prepare to make their own sales pitches when needed. Selling your services is part of their job, so they should be aware of any changes in your policies and the services you offer. Offer your workers financial incentives for bringing more customers in.
Work With The Best Pole Barn Construction Providers
The quality of the services you provide goes hand in hand with the products you use to build high-quality pole barns your customers will love. Partner up with providers that keep up with your requested quality standards. At Burrow’s, we pride ourselves on offering top-notch post-frame supplies. Contact us and step up your pole barn construction game today!Back To Blog